Movie theaters are a symbol of modern popular culture, but some experts are claiming that the decline in popularity of these facilities will quickly lead to their total extinction. In other words, cinemas will give way to other forms of move-watching, predominantly smartphones or tablets. But, it is evident that the advancements in technology are not so powerful yet, and there are still numerous benefits of going to movies instead of watching a film all alone in your bedroom. Because of the presence of these advantages, it is clear that move theaters and similar companies are here to stay, and many blockbusters will be displayed on large screens of these facilities.
The Quality Of The Films
You don’t have to be an expert on the subject of graphics and video material to realize that large screens can accommodate much more details than the small displays of our hand-held devices or even laptops. Of course, your giant living-room flat screen may impress some guests, but the quality of colors and the sharpness of the details will still stay way lower than in any modem-day movie theater. Not to mention the sound effects and their overall quality, and the booming speakers at cinemas will certainly make the film more realistic and more entertaining. Also, modern technologies are bettering the theaters as well, and 3D is nowadays becoming a norm, providing the movie-goers with an incredible viewing experience.
The Social Component
Dates at the movies are a well-established practice, and even though this “tradition” is losing its momentum – couples can still find peaceful spots in the darkness of movie halls. Of course, they are not the only ones who will enjoy going out on a lovely evening, and families can spend some quality time with their offspring in a movie theater. Comedies and animated motion pictures can be a great way to bond and laugh together, and that is why laptops and computers will never be able to outperform this element of going to the movies. Since new releases and premieres are social events as well, movie theaters are simply impossible to avoid in the entire film industry.
Better Focus On The Actual Film
As much as you try, you will never achieve the same levels of focus and concentration on a movie plot when watching it at home as much as you would have if you were to observe the film in a designated facility, i.e. a cinema hall. Gigantic screens and loud sounds help maintain your focus, but the lack of other distractions, such as phones and tablets, will make you watch the flick without interruptions and unnecessary breaks. By doing so, you will fully experience the plot of the movie, and the entire experience will be captivating and memorable.
Even though a lot of self-proclaimed experts are saying how movie theaters will soon become an extinct species, there is enough evidence that movie-goers are still in love with this activity and that this form of entertainment is here to stay. Of course, the decline in popularity, which happened in the last couple of years, has affected most cinemas, and that is the reason why you should think twice about starting your movie theater. Profitability is the key in any line of business, and if your company is not sustainable – you will just run into a brick wall of frustrations and headaches. But, if movies are your passion and you feel that success is around the corner, take a look at these tips which can significantly help on your way to operating a successful movie theater.
Evaluate The Local Market
Just like in any other line of business, the film industry will require that you perform a feasibility study, i.e. you simply have to do some research before starting your new company. Financial projections and similar documents will help you acquire an objective perspective on the future of your business. In case your research shows that there is a genuine need for your type of company in the local area, it will be easy to secure funding with the help of these charts and plans. Venture capital can come from all sorts of sources, but the most common methods are bank loans or individual investors.
Independent Or Part Of A Franchise?
Becoming a part of a large franchise is certainly an easier solution than taking the “road less traveled by” and opting for independence. The film industry is a highly competitive area, and just like in retail, small shops are having a hard time competing with large-scale corporations. If you join a franchise, you will have easier access to top movies and newest releases, but your artistic freedom will be severely limited, as well as your profits. On the other hand, independence provides a couple of pros and cons of its own, which means that you will have open hands when it comes to setting up the theme of the theater and its overall identity, but it may be difficult for you to get your hands on the blockbuster movies and popular releases
Advertise And Generate Interest
Marketing campaigns are necessary for the success of any company, and movie theaters are no exception. What this means is that you should promote your business as much as possible, and there are many ways to perform this activity. For instance, word of mouth is a good and reliable starting point, but you will need a lot of connections to fill up a movie theater if this is your only promotional method. In other words, grand openings, movie premieres, or even film festivals will be a good option for generating interest and building your brand name. Once people are familiar with the new cinema, they will spread the word, and your only job after that will be to provide high-quality service.
Motion pictures have been captivating audiences for more than a century, and movies are one of the fundamental elements of our popular culture. Films and TV shows have created thousands of celebrities and stars, and the fans simply enjoy having someone who they can admire and look up to. However, times are changing, and the wheels of evolution are showing mercy to no one, including the film industry. What this means is that movie theaters, in particular, are experiencing a slight decline in popularity, and modern technologies and various sophisticated devices are threatening to shut down all facilities that can provide us with the old fashioned cinematic experience.
The Essential Advantages Of Movie Theaters
Movie theaters and similar facilities still offer a broad range of benefits over hand-held devices such as smartphones and tablets, or even over desktop computers and laptops. First of all, the quality of movies is way better when they are displayed on a large screen, and the size of the screen at the movie theaters is hard to match in your home. Gigantic screens offer crisp details and exciting colors, and on the other hand – the sound effects are incredible in most modern movie theaters. Booming speakers will send shivers down your spine during dramatic sequences, and all of this will make it easier for you to immerse yourself in the plot and escape reality for a couple of hours at least.
Other Important Benefits Of Going To Movies
How many times have you started watching a movie at home and then went on using your phone “just to check” social networks, and in the end – you ignored the film and didn’t see half of it? Well, movie theaters are designed to provide you with a full-on cinematic experience, i.e. you will watch the show without any interruptions and distractions. By doing so, the movie will make much more sense, and the overall levels of enjoyment will skyrocket. Similarly, modern advancements are making movie theaters better as well, and 3D technology has significantly boosted the quality of today’s blockbusters and latest releases.
Movie-going Is Still A Social Experience
One of the essential reasons for the survival of movie theaters hides in its social component, i.e. in the fact that going to movies still presents an event that you can share with your friends and loved ones. Couples can still go on a date to the movies, and families can spend quality time with their little ones at premieres and similar occasions. Also, movies tend to be much more enjoyable when you “share” them with others, and horror movies are significantly scarier when the entire theater is silently anticipating what comes next, and on the other hand – laughing at comedies is easier and more fun when you are not alone in your bedroom.
Even tough the overall popularity of movie theaters has experienced a slight decline in the recent years, most experts believe that cinemas have not said their final word and that this form of entertainment is here to stay. Modern technologies are providing movie-goers with enhanced viewing pleasure, and 3D cinemas are a notable example of how sophisticated technology can significantly boost the overall movie experience. That is why starting your movie theater may not be a bad idea after all, but there are certain things you need to consider before embarking on this adventure.
Perform A Feasibility Study
Evaluating the local market is the first step in starting any company, and that is why you should perform an in-depth research before opening your movie theater as well. By knowing the situation in your local area, you will be more equipped to battle the vast range of obstacles that await you along the way. Financial projections are simply a must in the modern business world, and they will help you find suitable investors and sources of funding, which is also an important segment of the entire process of opening a new cinema.
Obtain Licenses And Secure Funding
Movie theaters have to be registered by the state, and that is why you will have to ask for a permit from a governing body. Even though this step is usually just a formality, do not take it lightly and prepare all the necessary documents so that the entire process is over as quickly as possible. At the same time, your new business will need venture capital, and you will need to be proactive in search of investors. Funding can come from various sources, but the most common method is taking a bank loan and returning the money through monthly installments.
Find Sources Of Distribution
If you are just starting your journey through the film industry, it could be challenging to obtain screening rights and to acquire the newest releases. The reason for this comes from the fact that modern-day blockbusters and top flicks are extremely expensive in the early days of their screening, and that is why big franchises are “killing” the small movies by closing down their supply lines. In other words, you have to find reliable sources of distribution for the best movies you can get your hands on, and your cinema should have enough funds for you to be able to buy screening rights for at least a couple of high-quality releases.
Promotions And Marketing
Advertising campaigns are a must in the modern film industry, and that is why your cinema should invest a lot in this segment. Promotional activities can come in all sorts of ways, and even word of mouth can be an excellent method of spreading the news about the new movie theater in town. However, grand openings and movie premieres are the crucial events that can generate interest, and film festivals can also bring a lot of movie-goers to your cinema.